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What is “People” in PostHog?
In PostHog, the “People” feature refers to the users who interact with your product or website. It is a section in the PostHog platform where individual user data is collected and displayed. This feature helps you understand who your users are, and how they interact with your product.
Key Features of “People”
1. User Profiles
Each user in PostHog is given a unique profile. This profile includes:
- Events: What actions the user has performed.
- Properties: Information like location, browser used, and other custom properties.
2. Cohorts
You can group users into cohorts based on common characteristics or behaviors. This is helpful for targeted analysis and marketing.
3. Segments
Segment users based on specific criteria, enabling you to analyze different user behaviors and adapt your strategies accordingly.
How to Use “People” in PostHog
Step 1: Accessing People
Navigate to the “People” section in your PostHog dashboard to start analyzing individual user data.
Step 2: Analyzing User Profiles
Click on any user to view their individual profile. Explore their events and properties to understand their interaction with your product.
Step 3: Creating Cohorts
Create cohorts by selecting criteria that group users together. Use this for focused analysis or tailored marketing campaigns.
Step 4: Utilize Segmenting
Segment your users to refine your insights further. This can help you identify which features are popular among different user groups.
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